In a significant move, Lionsgate and the video-focused artificial intelligence research firm Runway have inked a deal that will see Runway train a new generative AI model on Lionsgate content, and will see the entertainment company use the tech as it produces future film and TV projects.

Entertainment giants Lionsgate are partnering with artificial intelligence (AI) company Runway to allow a new AI model to be trained on their extensive film and TV archive. Lionsgate, the studios behind series such as The Hunger Games and John Wick, will benefit by being able to use the resulting AI technology in future productions.

"Hunger Games" and "John Wick" studio Lionsgate will partner with AI research company Runway to create and train an AI model that can be used to help augment Lionsgate's work.

In return for allowing AI video company Runway access to its content catalog, Lionsgate will get a custom AI model.

The studio behind the “John Wick,” “Hunger Games,” and “Twilight” franchises just made a deal with an artificial intelligence startup to use its back catalog to build a custom AI model. It could be a tipping point.

Lionsgate and applied AI research company Runway have partnered on a new model customized to the studio’s proprietary portfolio of film and television content. The new AI is designed exclusively to help Lionsgate Studios,